McQ (subversive attitude)
A contemporary brand from Alexander McQueen, McQ has irreverence towards the house of McQueen whilst simultaneously maintaining a shared spirit. This subversive attitude has been apparent since the brand was formed in 2005 by Lee McQueen.
McQ came under the stewardship of Creative Director Sarah Burton in 2011 with the first global flagship store opening on London’s Dover Street in September 2012.
McQ takes reference from British youth subculture and juxtaposes this with classically luxurious fabrications and details. The silhouettes are structured yet informal, often incorporating sportswear detailing into tailoring and subverting classic styles with unexpected materials. The brand embodies the character of the McQ boy and girl: they are rebellious, youthful and anarchic.
The McQ eyewear collection plays with classic shapes, disrupting iconic silhouettes with unexpected textures and flashes of colour.
Encapsulating the youthful, rebellious spirit of the brand, sunglasses are rendered unique with an innovative use of materials and a fresh approach to colour and texture.